Corevette Stingray / GT5 Reveal

GT5 Reveal

Gran Turismo is the perfect simulator for driving purist. I’ve actually met drivers that practice for Le Mans on this platform. have you noticed that I haven’t referred to is as a video game yet? It’s much more than that, and the audience loves trying to master the realism of it. To launch a vehicle that was meant to be driven, we wanted to partner with the world’s leading developer of the world’s most popular driving simulator. 

We extended our launch onto a platform that allowed enthusiasts to be a part of the ‘making of’ The All New Stingray. While the Stingray was still being tested by Chevrolet’s engineering team (in real life), we released the test model inside the game. Once the Stingray was finished (in real life), and revealed to the world, we allowed users in the game to unlock the final product before anyone else saw the vehicle.

We were the first car to be launched on GT5.

Behind the Scenes

Credits

Agency / Goodby Silverstein + Partners

Game Development / Polyphony Digital